Less IS more !
We firmly believe a theme should be great at one thing instead of mediocre at ten. Therefore we do not support “infinite color schemes”, “20 different layouts”.
A theme should not be bloated ie. it shouldn’t be “packed with features” you will hardly ever use. It should focus its purpose rather than going all out.
Content is king, the user should be able to access the content as fast as possible, so the theme should be fast first, appealing later.
We want our themes to appear as similar as possible across all devices and platforms, even exact if possible. So we avoid using fancy stuff that works only in webkit browser or high end devices.